JODHAA AKBAR on its way to Silver Screen

This Friday the wheel of time will be turned as we revisit, through Ashuthosh Gowariker’s Jodhaa Akbar, one of the most eventful and fascinating pre-independence eras of our country: the splendor of Rajasthan and the opulence and grandeur of the Mughals. The film will also celebrate a very unique marriage that was at first just a political truce and later, an epic romance. With this epic film, Ashuthosh Gowariker gets ready to unveil his yet most ambitious project to date. It is not often that filmmakers find history to be a very favorable premise to construct a story that is commercially viable, especially characters that are very well known, popular, respected and even revered. Any interpretation, however sincere or genuine, will be questioned at some stage. So, first let us applaud the tenacious Mr. Gowariker and UTV for going ahead with a subject that was not without its risks. Let’s also save some applause for Friday, because going by the director’s track record and the amount of time and work that have gone into this project, it will be worth it.

The makers have said that Jodha Akbar is an epic romance, the tale of a young Mughal king’s unexpected journey towards the discovery of true love. If the movie is indeed a love story then it surely takes the credit for having the largest ever canvas on which a romance has been painted. And along with this, the rise of a young Akbar becoming the greatest Mughal emperor to have ruled our land has also been charted. All of us know a thing or two about Akbar, such as his great conquests that earned him the title Shahenshah (king of kings), his multifaceted persona, taste for art and Din-e-Ilahi, and his idea of secularism that still finds admirers. He remains one of the few, maybe the only Mughal king to be remembered both as a fierce conqueror and a just emperor.

So what is Jodha Akbar going to tell us about this great emperor and his life? Surely, everything that happened in his life will be too much even for Ashuthosh’s three hour plus style of film making. So, we have until Friday to go about guessing. History tells us that Akbar, when a young conqueror, chose to befriend rather than oppose the Rajputs, known for their valiance. And it was out of this alliance that the marriage of Jodha and Akbar materialized. This is where some historians are up in arms against the authenticity of the facts being presented. History is less fact and more speculation, and it is more the rule than the exception that every story of the past has a conflicting version. Here, we are told that Akbar and Jodha never married; but in actual fact, Akbar was Jodha’s father-in-law. History also says that Akbar had three sons, though we tend to forget two of them. The one we remember is Jahangir or Salim (as he was named by his parents). We are not too sure about what historians have to say about this, but that great Hindi classic, Mughal-e-Azam (which you have surely heard of) revolves around the love story of Salim and Anarkali, a court dancer. Of course, it is widely believed that Anarkali is a case of creative liberty skewering historical perspectives.

Who was Jodha? There are people who say that she was the wife of Jehangir and there are people who believe that she was the wife of Akbar and there are also people who believe that such a person never existed. The consensus here seems to be something like this: Akbar did not want to fight the reputed and valiant Rajputs, seeing that a political truce -fortified by matrimonial alliance- is the most peaceful way to unify two empires, he proposed marriage with a Rajput princess and won her hand. Jahangir who also married a Rajput princess kept this tradition alive. It was this princess who gave birth to Shah Jahan. The only real issue here is the name Jodha which some people think is more likely to have been associated with Jahangir than Akbar. But what’s in a name? When one of the finest and most daring directors in India comes up with a movie after painstaking research, we have but one thing to do: sit back and enjoy. There’s also Rahman’s music and the star power of Hrithik Roshan and Aishwarya (for the first time as Aishwarya Rai Bachchan) to look forward to. And what better day for an epic romance to open than Valentine’s weekend? The one thing that is hard to guess here is just how many of Akbar’s famous contemporaries will Ashuthosh actually show on screen. Will we have Birbal, Tansen and the other Navaratnas? We’ll know all this and more on Tomorrow (Feb 15^th)

Worldwide the film is set to release across 26 countries in USA, Europe, Asia and Middle East. The film will be dubbed in 3 languages - Hindi, Telegu, and Tamil; and subtitled in English, Arabic and Dutch. In the biggest release ever for an Indian film, it will be viewed across 1500 screens worldwide.

In India alone the film is set to release in more than 1200 screens of which 500 will be through digital cinemas and 825 through physical prints. In the US, the film will be released on close to 122 prints, the highest ever for an Indian film. "Jodhaa Abkar is one of the most anticipated movies of the decade and in keeping with the unprecedented anticipation amongst audiences, our distribution strategy will ensure that the film can be viewed by the maximum possible audience in the very week of its release." says Siddharth Roy Kapur, Director, UTV Motion Pictures Plc.

The key distribution highlights:

Releasing at around 122 - 125 prints by far the biggest Hindi film release ever. With this film UTV is reinventing Distribution in North American continent. In Canada for the first a Hindi film is being released simultaneously in 6 provinces (British Columbia, Ontario, Quebec, Manitoba, Nova Scotia, Alberta) for the first time. Additionally the film is being released in Bal boa Theatre, San Francisco and Culver Plaza Theatre, Los Angeles - 2 well known art-house theatres for mainstream audiences, first for a mainstream Indian film. On Feb 14, there would be special screenings Citibank screenings in New York, Chicago, Houston, San Francisco.

UTV Motion Pictures has taken first of its kind steps to combat piracy of the film in North America and globally. As a part of the process to take preemptive measures, in the last few weeks US based film exhibitors have collectively identified 500 top retail stores stocking piracy. All these retailers have been sent legal warning letters to each of them through registered mail. Attached is a sample copy.

The music of 'Jodhaa Abkar' by maestro AR Rahman available on the UTV Music label, launched earlier in January 2008 and has proved to be the undisputed mogul on the music charts for the past few weeks.